5 Marketing Tools to Build Your Brand on LinkedIn

If you still think LinkedIn is just a place for job networking, let us give you a gentle reminder: you are missing out on an extremely potential business channel. Beyond recruitment, LinkedIn is an abundant source of leads for PR, partnerships, and sales. According to a survey, up to 94.2% of journalists and 49% of decision-makers are active on this platform.

Yet, many businesses still do not invest adequately in LinkedIn marketing. Common reasons include tight budgets, teams with no time, or simply a failure to see results from a structured strategy. Don't worry, you don't need a massive investment. By leveraging the 5 tools below, you can completely build an impressive brand presence on LinkedIn smartly and economically.

1. Talkwalker – Understand Your Audience Before Posting

Before you start publishing content, you need to answer the question: Who is your audience? What do they do, at what level, in which industry, and what is their company size? Talkwalker helps you answer all of these questions through data analytics on your LinkedIn followers.

The interesting part is that this tool doesn't just stop at listing numbers. You can measure the effectiveness of audience engagement activities and improve over time. Engagement metrics such as page views, clicks, and visitor demographics are tracked in detail. Thanks to this, you know which content touches the right emotions and adjust your strategy in a timely manner.

That's right, brand building is not about throwing a bunch of posts online and waiting. It is a continuous process of listening and adapting.

2. DrumUp – Endless Content and the Power of Employee Advocacy

One of the smart ways to connect with your target group is by sharing news and updates related to their industry. A study shows that 60% of LinkedIn users like seeing these updates on their feeds. However, searching for news every day is a time-consuming task.

DrumUp solves that problem with a feature that curates content from keywords and RSS feeds, then schedules automatic posting. Furthermore, this platform also supports brand amplification through an employee advocacy strategy – meaning you invite employees from different departments to share content serving PR, recruitment, marketing, sales, or customer retention goals.

Imagine this: if 50 employees share a company post together, the reach will increase manifold compared to just a single corporate account. Additionally, DrumUp allows saving and reposting evergreen posts – content that never gets old – to continue attracting new traffic.

3. IFTTT – Automated Cross-Posting and Location-Based Marketing

Good marketers always know how to seize spontaneous moments. IFTTT (If This, Then That) is a tool that helps you create automated workflows, connecting LinkedIn with various other platforms like Instagram, Medium, and Reddit. You can set it up so that every time you post a photo on Instagram, it automatically appears on your LinkedIn page, or share an article from Medium to LinkedIn.

This is especially useful if you want to maintain a continuous presence without sitting in front of the screen for hours. IFTTT even offers a location-based posting option, helping you reach users in specific areas when hosting events or running local campaigns.

Simply put, IFTTT is your diligent virtual assistant that never rests, allowing you to focus on more important things: creating quality content.

4. SyncME – Personalize Conversations Outside the Platform

Many business opportunities on LinkedIn come from conversations outside the platform. After connecting with a potential partner, you might call, meet, or exchange emails. At this point, knowing their personal information becomes a major advantage. SyncME helps you do that by syncing your phone contacts with LinkedIn and Facebook profiles.

Just by having a broad contact list, SyncME automatically gathers important data and updates your address book. Imagine calling a client you just met on LinkedIn and naturally saying, "I see you're as passionate about running as I am; your recent achievement was really impressive." – That is the secret to making a strong impression.

Thanks to SyncME, you no longer fall into situations where you forget names or feel awkward due to a lack of information. Calls become closer, more sincere, and increase the likelihood of successfully closing deals.

5. Piktochart – Turn Data into Visual Stories

Many marketers are hesitant to use images on LinkedIn because they view it as a network of formality and text. Because of this "hesitation," those who dare to use visuals easily stand out. Infographics are considered a great way to present data – and data is a powerful persuasive tool with journalists and decision-makers.

Suppose you just conducted an internal survey and found that employees are very happy working at the company. Don't keep it to yourself – create a beautiful infographic and share it on LinkedIn. Similarly, case studies and customer survey statistics can also be brought to life through visuals. Piktochart is an infographic design tool that provides professional templates, helping you create products in just minutes.

Don't forget that humans process images faster than text, and LinkedIn really needs more visual content in a context where other platforms are saturated with images.

When Should You Combine Them?

You can use each tool individually, but the real power lies in their combination. Imagine a complete workflow: you use Talkwalker to research your audience, DrumUp to schedule content, IFTTT to maintain an automated presence, SyncME to nurture real-life relationships, and Piktochart to make your data look sharp. With just these 5 tools, LinkedIn can become a primary business channel, simultaneously serving HR, PR, marketing, and sales.

Of course, tools are just a medium. The most important thing remains a clear strategy and persistence in the brand-building process. Don't expect results after a week; view LinkedIn as a long-term investment.

So, if you are struggling to find a way to grow your brand on LinkedIn, start with the tools above. You don't need to try all of them at once – choose the tool that best fits your current needs, experience it, and then expand further.

How about you? Have you tried any of these tools, or do you have your own secrets to making a mark on LinkedIn? Share with us in the comments section – I'd love to hear your story.